> For the complete documentation index, see [llms.txt](https://docs.velar.com/velar/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.velar.com/velar/velar-executive-leadership/cmo-peter-watson.md).

# CMO - Peter Watson

<figure><img src="https://1599276330-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7rjvLH76qeUux5q9VdQg%2Fuploads%2FeRT4AitKtbv2QEdDQT5L%2FPeter-Watson%20(2).png?alt=media&amp;token=9b202fc2-b23f-4b9b-8f83-9e56631dfd29" alt="" width="375"><figcaption><p>Peter Watson, CMO Velar</p></figcaption></figure>

Peter Watson, Chief Marketing Officer at Velar, has been an entrepreneur his entire life, launching, investing in, acquiring, and selling brands before moving to Dubai. Actively involved in the cryptocurrency industry since 2017, Peter is also the founder of Featured Group, a British investment group based in the UK, and a best-selling author and keynote speaker on innovative marketing across Europe.

Peter started as one of the first investors in Velar before being brought in as CMO to support its growth. At Velar, he drives the global marketing strategy, leveraging his expertise to expand the project's reach and influence. Peter is dedicated to driving a community-first approach, viewing Bitcoin projects as an extension of the community. His insights and forward-thinking strategies have been pivotal, including leading Velar to a record-breaking launch on the Bybit platform.

#### Connect with Peter

* LinkedIn: [Peter Watson](https://www.linkedin.com/in/pwats/)
* Twitter: [@visionsbtc](https://x.com/visionsbtc)